et al. Line + Define Eyeliner

From slick winged liner to smudgy, smokey eyes, Line + Define Eyeliner has got all your looks covered. With intense colour payoff and a smooth gel texture, this liner is enriched with ceramides to glide over lids with ease. It’s long-lasting, smudge-proof and water-resistant to take you from lunch al desko to late-night dinner plans, effortlessly. 

Why our makeup artists love it:

"The perfect finishing touch to any makeup look, use a sweep of liner to add definition, a pop of colour, or a subtle wash of your chosen shade to eyes. We've created a palette of suits-all shades in a long-lasting formula – once it’s on, it will not budge.”

Why our scientists love it:

"We added ceramides – known as the 'glue’ between skin cells – as they help to strengthen and protect our skin. For this eyeliner, they’ll ensure your chosen colour glides seamlessly over eyes and blends like a dream – no drying, creasing or flaking here.”

Earth + impact: 

Our barrel for the pencil is made with a biobased material with wood fibres. They’re recyclable and compostable with a low carbon footprint and leave no permanent plastics behind. Our cap and end caps are made from recycled aluminium.

We never use lake colourants in our formulas. These synthetic pigments are created bybonding water-soluble dyes with metallic salts to make them insoluble. Many makeup brands use them to create vibrant, neon-like hues.

They might look pretty, but they are difficult to break down, accumulating in ecosystems and contributing to long-term pollution.

We’re committed to creating safe, science-based makeup solutions. By excluding lake colourants from our formulas, we can make sure our products are good for your skin and the planet.